| Founder(s) | K. Srinivasan |
|---|---|
| Type | Non Government Organisation |
| Founded | Dec 1999 |
| Location | Chennai, India |
| Motto | Communicate the Communication |
| Website | Foundation |
Prime Point Foundation, officially inaugurated in December, 1999,[1] is a not-for-profit organization, founded by K. Srinivasan, founder of the Prime Point Consultants, a Chennai based PR consultants. Dr. M. S. Swaminathan, an agricultural scientist inaugurated the trust. The present trustees include the founder; and S. Narendra, a former spokesman of the Government of India and former information advisor to the Prime Minister of India. The trust aims to create awareness about public relations among the management students of Indian universities and colleges.
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Since its inception, a number of eminent Indians from diverse fields have participated in the activities of the Prime Point Foundation including Sri Jayendra Saraswathi Swamigal, M. S. Swaminathan, T S Krishnamurthy, N Rangachary, T S Raghavan, N Vittal, Yagnaswami Sundara Rajan, and many others.
The foundation facilitates a number of activities. Its training division organises workshops covering areas like strategic corporate communication, stress management, and team building. It has also facilitated establishment of at least three more organisations to serve the PR requirements of the corporates and other entities, namely,
Moreover, to encourage the awareness about public relations and to recognise exemplary contributions in the field of public relations, the foundation has also presented a number of awards:
The foundation is also associated with a number of online activities. For instance, the Foundation maintains India Vision 2020, a website inspired by the book India 2020.
Recently, the foundation pioneered utilization of the medium of wiki to create a syllabus for PG Diploma Course in Communications and PR [3] by one of the leading universities of India, the Anna University Coimbatore. Building of syllabus for a university accredited course using the medium of wiki was accomplished first time in the world as indicated by Dr. Radhakrishnan, the Vice Chancellor of the university.
The foundation manages discussion groups on Public Relations, Communication and Journalism.
It also publishes India's first PodMagazine [4] titled 'PodUniversal'. As at December 2009, it has published more than 200 podcasts on various themes, covering health, education, public relations, communication, media, economics, technology, national development, etc.
Since March 2006,it has published a corporate monthly ezine titled 'PR-e-Sense' Each month, the ezine deals with one corporate relevant theme. Many eminent people have either guest edited or contributed their views. The Ezine has received Awards from Association of Business Communicators of India and Public Relations Council of India. It was the media partner for the 5th World PR Conference held in June 2008 organised by Chartered Institute of Public Relations at London, and was also the Media Partner for the International PR Conference held in Detroit in October 2008 hosted by Public Relations Society of America (PRSA) and Global PR Conference held at Bangalore during April 2009 by Public Relations Council of India (PRCI)